How We Test at Morning Coffee Journal

At Morning Coffee Journal, we are committed to providing our readers with honest, accurate, and insightful reviews of coffee products.

Our thorough and meticulous testing process ensures that each product is evaluated fairly and comprehensively.

Here’s a detailed look at how we conduct our reviews:

Product Selection

We select products based on current trends, reader requests, and market availability. Our selection includes a diverse range of coffee beans, brewing equipment, and accessories. We prioritize products that are widely available to our readers.


Before testing, we conduct extensive research on each product. This includes understanding the brand, reading user reviews, and noting unique features or claims. This background research helps us set appropriate expectations and identify key aspects to focus on during testing.

Hands-On Testing

Coffee Beans

  • Preparation: We use a consistent grind size and brewing method to ensure comparability across different beans.
  • Brewing: Each coffee is brewed using a standard method (e.g., drip, espresso, French press) to highlight its natural flavors.
  • Tasting: Our team of coffee enthusiasts performs a blind taste test, evaluating each brew’s aroma, flavor, body, acidity, and aftertaste.

Coffee Makers and Equipment

  • Setup: We assess the ease of setup, including initial assembly and instruction clarity.
  • Performance: Each piece of equipment is tested multiple times to evaluate consistency, brewing time, temperature stability, and overall functionality.
  • Usability: We consider the user experience, including ease of use, cleaning, and maintenance.
  • Durability: Whenever possible, we test the long-term durability by using the equipment regularly over an extended period.

Criteria Development

Each product category (e.g., coffee beans, espresso machines, grinders) has unique characteristics that require specific testing criteria. Our team of experts develops a set of parameters based on:

  • Performance Metrics: For example, when testing espresso machines, we look at factors like extraction consistency, pressure stability, and ease of use.
  • Flavor Profile: For coffee beans, we assess the aroma, body, acidity, and flavor notes.
  • Durability: We assess how well the product holds up over time under typical usage conditions.
  • Usability: Ease of use, comfort, and user-friendliness are crucial, especially for accessories like grinders and brewers.
  • Value for Money: We compare the product’s performance and features against its price to determine its overall value.

Acquisition and Preparation

We obtain products through various means to ensure fairness and avoid bias:

  • Purchases: We buy products from retail stores or online shops like regular consumers.
  • Samples: Occasionally, manufacturers provide samples, but we make it clear that our reviews remain unbiased regardless of the product’s source.

Once acquired, we document the unboxing process, noting the packaging, including accessories and initial impressions.

Controlled Testing Environment

To maintain consistency, we conduct our tests in controlled environments:

  • Coffee Labs: We partner with coffee labs to ensure standard testing conditions for detailed testing.
  • Real-World Settings: Certain tests, such as brewing methods and machine usability, are conducted in typical home or office environments to simulate everyday use.

Testing Process

Each product undergoes a series of tests designed to cover every aspect of its performance:

  • Coffee Beans:
    • Cupping Sessions: We perform professional cupping sessions to evaluate the coffee’s aroma, flavor, acidity, body, and aftertaste.
    • Brewing Methods: Testing various brewing methods (e.g., drip, pour-over, espresso) to see how the beans perform in different contexts.
    • Freshness: Assessing how the beans retain their flavor over time.
  • Espresso Machines:
  • Grinders:
    • Grind Consistency: Testing for grind uniformity across different settings (coarse, medium, OK).
    • Build Quality: Evaluating the materials and construction for durability.
    • Ease of Use: Checking how easy it is to adjust settings and use the grinder daily.
  • Brewing Accessories:
    • Usability: Evaluating how easy and effective the accessories are in real-world brewing scenarios.
    • Durability: Checking the longevity and resistance to wear.

Data Collection and Analysis

Throughout the testing process, we collect both qualitative and quantitative data:

  • Performance Metrics: Recording specific measurements such as extraction time, grind size distribution, and brew temperature stability.
  • User Feedback: Gathering subjective feedback from testers about their experience.
  • Statistical Analysis: Analyzing data trends and averages to draw meaningful conclusions.

Review Composition

Our reviews are structured to provide a balanced view, including:

  • Pros and Cons: Highlighting both the strengths and weaknesses of the product.
  • Detailed Breakdown: Covering all aspects of the product, from performance to usability.
  • Comparison: Positioning the product against competitors to give context to its performance.

Final Verification and Publication

Before publishing, we ensure:

  • Accuracy: Cross-checking all data and claims.
  • Clarity: Make sure our reviews are easy to understand and informative.
  • Transparency: Disclosing how we acquired the product and any potential biases.

Continuous Updates

The coffee industry is dynamic, and so are our reviews. We continually update our reviews based on the following:

  • New Information: Incorporating new data or updates from manufacturers.
  • Long-term Testing Results: Updating the review with findings from extended use.
  • User Feedback: Integrating feedback from our readers to refine and improve our reviews.


We rate each product based on several criteria relevant to its category. Our scoring system typically includes the following:

  • Performance: How well does the product fulfill its primary function?
  • Quality: Is the product well-made and reliable?
  • Value: Does the product offer good value for its price?
  • Design: How does the product look and feel? Is it user-friendly?


We compare products within the same category where applicable to provide context and help readers make informed decisions. This includes side-by-side testing and highlighting the strengths and weaknesses of each product relative to its competitors.


Our reviews are written with transparency and honesty. We disclose any potential conflicts of interest and ensure our findings are unbiased. We aim to provide you with the most reliable and helpful information to guide your coffee-related purchases.


We regularly update our reviews to reflect new product releases, market changes, and reader feedback. This ensures that our content remains current and accurate.

Morning Coffee Journal aims to provide our readers with accurate, comprehensive, and insightful information about coffee products, brewing methods, and accessories.

To achieve this, we employ a meticulous and systematic approach to testing and reviewing. Here’s a detailed look at how we test and review to ensure you get the best guidance possible.


At Morning Coffee Journal, our testing process is designed to be as thorough and impartial as possible.

Combining rigorous scientific methods with real-world testing ensures that reviews provide the most reliable and helpful information. Whether you’re a casual coffee drinker or a seasoned barista, you can trust our reviews to guide you in making the best choices for your coffee needs.

By adhering to this rigorous testing process, Morning Coffee Journal aims to be your trusted source for coffee product reviews. Whether you are a casual coffee drinker or a seasoned enthusiast, we strive to help you find the best products to enhance your coffee experience.